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Art Director · Graphic Designer · Sports Photographer · Videographer
Hi, I’m Yassine Soufa.
I’m a Casablanca-based art director, graphic designer, sports photographer and videographer focused on branding, storytelling and event coverage across print and digital platforms. Specializing in cycling photography in Morocco.
View selected workSelected projects · 2025–2026
Featured Work
A focused selection across real estate, campaign design, editorial work and sports photography.
Art direction · Sports photography · Cycling Photography Morocco
SIDI ALI UNLOCK Pro Cycling Team
Art Director & Photographer
Art direction, campaign visuals and team photography for SIDI ALI UNLOCK Pro Cycling Team. Professional cycling photography in Morocco capturing race moments, team portraits, and cycling events across Casablanca and beyond.
Selected motion work
Film & Video
Campaign films, event coverage, branded content and music video work presented in their original formats.
Selected field work
Sports Photography
Road cycling photographed from inside the race—a selection of competition, team and athlete moments captured across Morocco.
Cycling · Competition
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About me
One creative eye, across stills, motion and design.
I move naturally between art direction, photography, videography and post-production. The goal is simple: create visual work that is well composed, easy to understand and faithful to the brand.
My experience spans retail campaigns, agency production, cycling coverage and content systems for digital channels. I work with Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects and Figma.
Design
Campaign systems, digital assets, editorial layouts and clear brand applications.
Motion
Video editing, short-form storytelling and practical motion for campaigns.
Field
Photography, licensed drone operation and live cycling broadcast coverage.
Experience
A multidisciplinary path through retail, agency work, branded content and cycling production.
Jan 2026 — Present
Art Director
Mubawab Group · Casablanca
Leading creative direction for real-estate communication, shaping visual concepts, campaign systems and content production for Mubawab and its property clients.
Nov — Dec 2025
Art Director & Video Director
Alpha55 · Casablanca
Directed campaigns, created retail visuals and helped shape the brand’s creative identity across communication channels.
Feb — Nov 2025
Senior Graphic Designer
Adgency · Casablanca
Created and adapted print, digital and campaign materials, including video editing and photo retouching.
Dec 2024 — Feb 2025
Creative Designer
Hyper U · Casablanca
Produced event and campaign content through shooting, editing, post-production and digital design.
2024 · 8 months
Visual Content Creator
Sidi Ali Unlock · Freelance
Created photography, graphic design and video content for races, events and campaigns across print and digital media.
Oct — Nov 2023
Photographer
FRM Cyclisme · Tour du Maroc
Covered race stages with professional sports photography for media, sponsors and team communication.
2023 · 3 months
Design Intern
Carrefour HLV · Berrechid
Designed promotional spaces and displays while maintaining consistency with the brand’s marketing direction.
Selected credentials
UCI-accredited cycling photographer
PhotographyLive stream camera operator · Tour du Maroc
ProductionLicensed drone operator
AerialArt Director · Mubawab
Creative directionSelected collaborations
Trusted by
Have a project in mind?
Let’s make something clear, useful and memorable.
For design, content, cycling photography or production collaborations, contact me directly or save my details for later.